Shape-memory anti-counterfeiting label affixed inside the film


Release date:

2021-07-15

Author:

Hanli New Materials

The market offers products of widely varying quality, making it easy for consumers to purchase counterfeit goods, which harms their own interests and significantly impacts both brand reputation and sales. Consequently, many companies are gradually introducing anti-counterfeiting solutions. Yet, when it comes to producing in‑mold label‑based anti‑counterfeiting products, many people find themselves puzzled: with so many anti‑counterfeiting technologies available, which type of in‑mold label is the best?

Shape-memory anti-counterfeiting label affixed inside the film

Products on the market vary widely in quality, making it easy for consumers to purchase counterfeit goods, which harms their own interests and significantly impacts companies’ brands and sales. Consequently, many businesses are gradually introducing anti-counterfeiting products. Yet, when producing in-mold label‑based anti-counterfeiting solutions, many people find themselves puzzled: with so many anti-counterfeiting technologies available, which one… In-membrane lamination Are anti-counterfeit products good?

 Shape-memory anti-counterfeiting label affixed inside the film

In fact, assessing the quality of anti-counterfeiting products is quite straightforward. There are only two guiding principles: patented technology and ease of authentication. Patented technology underscores the uniqueness of the anti-counterfeiting solution, making it difficult for counterfeiters to replicate; companies implement anti-counterfeiting measures to help consumers distinguish genuine products from fakes, thereby safeguarding their market share against fraudsters. Consequently, it is crucial not to overlook the importance of ensuring that anti-counterfeiting products are easy to verify. We will now introduce a new anti-counterfeiting technology: in‑film adhesive shape‑memory anti-counterfeiting technology.

In-membrane lamination Shape-memory anti-counterfeiting, also known as memory-based anti-counterfeiting, is a novel security technology characterized by complex manufacturing processes yet simple verification methods, making it suitable for widespread application across various sectors. This technology relies on polymeric compounds with molecular chain lengths exceeding 10,000 as its base material. Through a series of intricate steps—including chemical reactions, physical transformations, and molding—these materials acquire a memory function. When exposed to temperatures at or above 65°C, the material “remembers” the pre‑designed three-dimensional characters or patterns embedded within it and prominently displays them, thereby enabling authentication of product genuineness.

Shape-memory anti-counterfeiting feature embedded within the film:

1. In-membrane lamination The product’s uniqueness. Shape-memory anti-counterfeiting is a groundbreaking anti-counterfeiting solution that generates tactile, three-dimensional patterns at specific temperatures. This dynamic effect delivers a stronger visual impact, far surpassing the temperature‑responsive effects of conventional anti-counterfeiting inks.

2. Specialized production. Shape-memory anti-counterfeiting technology is manufactured on the basis of polymeric synthetic materials through a series of intricate physical and chemical processes, resulting in a complex manufacturing process, high costs, and significant difficulty in forgery.

3. Intriguing in‑membrane transformations: Shape‑memory anti‑counterfeiting delivers remarkable three‑dimensional effects, making the verification process highly engaging. For example: a) A perfectly smooth printed surface on the logo instantly develops pronounced, tactile 3D graphics and text when immersed in hot water; b) A 3D “Ugly Duckling” motif on the logo rapidly transforms into a soaring swan upon being briefly soaked in hot water.


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